The perfect name is rare. But I think the Asheville Tourists qualifies. As a Single-A minor league baseball team, it is an entry-level place for young players who are dreaming of making it to the Big Leagues. Since they opened McCormick Field in 1924 (the oldest operating professional ball park) many greats like Babe Ruth, Ty Cobb, Lou Gehrig, Willie Stargell, Todd Helton, and Nolan Arrenado have played here.

As young players put on their jerseys for practice or a game they are reminded. Tourists: no one will be here long. Talented players will move up to Double-A. Those who are good but not good enough return home with photos and spiked hearts. Each week the roster can shift. Will shift.

The message of the team name is perfect, and a reminder to every player. 

• TODAY IS THE ONLY DAY YOU HAVE.
• Make it count.
• Forget yesterday, except as a springboard to change for the better.
• Focus on the things you need to do.
• Avoid unimportant distractions.
• Do your very best.
• Be the very best you can be.
• Breathe it all in. Live in the now.
• Value everyone, from bat boy to manager, and look them in the eye.
• Smile and enjoy the moment. Today is a gift.
• Take the field with joyful expectations, ready to give your all for the team.
• Expect every ball to be hit to you, and think about the right choice ahead of time.
• Keep your eye on the ball. Always.
• Face every pitch prepared to swing for the fences.
• Carpe diem. Seize the day. You won’t be here long.

Here. Slip this jersey on. Today is the day. Swing for the fences.