As I leave the grocery store, I notice young women in bright red “Budweiser” bikinis giving away free cheeseburgers in a big BUD tent. Denver weather is rainy, 55 degrees and overcast-cool.

I build a burger and talk with them for a minute. One’s a dental hygienist. The other is studying to be a surgical nurse. Budweiser Girls, I learn, trying to make some extra money with their looks. I comment, “As a dad with daughters your age, I want to tell you to put on a sweatshirt. You must be frozen out here.” They shiver. “It is freezing!” they say. “Hey! Take a selfie with us and post it on Facebook.”

Hmmm. I imagine an online photo of a gray-haired pastor hanging with half-naked beer girls in front of a liquor store. With too many likes and shares.

“Um. No thanks, ladies. Would require too many explanations. Have a great weekend!” Chewing on my burger as I walk away, I read, “Celebrate Memorial Day.” Beer and bikinis. Pools and parties. This is the new American way of remembering, I guess. They’re sweet and all-American, but I don’t think these Budweiser Girls really get it.

There is more. Remember.